In this generation, Jewish continuity, engagement and commitment ‎cannot be taken for granted. Studies have shown that immersive Jewish educational experiences have enduring impact on the life choices of young people.

Jroots exists in order to facilitate impactful Jewish travel experiences ‎to places of historic significance worldwide. Jroots has a track record of success in engendering a powerful sense of Jewish pride and communal responsibility amongst its students. The flagship Jroots Poland trip has been adopted by schools, student groups and communities nationwide as the gold standard of Jewish informal educational experiences. Over 70 groups each year participate on such life-changing journeys, often involving subsidies of over £500 per student.